SEO kya hai iss post me hum janenge so agar aapka koi blog ya website hai to aapko search engine optimization yani ki seo ki jankari honi chahiye aur agar aap nahi janate hai to iss post me aapko search engine optimization se related puri jankari mi jayegi.

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SEO Kya Hai ? Search Engine Optimization Full Information

Website traffic ki quantity aur quality ko improve karne ki process ko search engine optimization (SEO) kehte hai, Direct or paid traffic ki bajay SEO unpaid or organic traffic generate karta hai aur search engines me website ki search rank ko increase karta hai.

Unpaid or organic traffic alag alag tarah ke searches se generate ho sakta hai jaise ki image search, video search, news search, academic search aur industry-specific vertical search engines etc, inn sabhi tariko se agar website par traffic originate hota hai to iss process ko SEO kehte hai.

Type of SEO

Search engine optimization (SEO) ke do type hote hai pehla hai on page seo aur dusra hai off page seo, apni website me aap in dono hi seo methods ke through high quality traffic increase kar sakte hai aur apni website or blog ko alag alag search engines me top rank me la sakte hai apni website ki search ranking ko boost kar sakte hai.

On Page SEO Kya Hai

On page search engine optimization vo seo hota hai jisse hum apni website me apply karte hai, apni blog or blog post me optimize karte hai, on page seo broadly 3 categories me devided hoti hai hai (Content, HTML aur Website architecture).

Content optimization, optimized URL, Rich content keywords, image optimization, optimized HTML file or website technical aspects etc on page seo yani on page search engine optimization ke bahut hi important aur useful parts hai.

Sabse pehle website content on page seo ke liye bahut jaruri hota hai website content or keywords ke through hi google search engine or other search engines me website ki search rank increase hoti hai, focus keyword, heading aur url etc data ko optimize karke website ko search engine friendly bana sakte hai, iske sath hi apni website ke other pages ke link post me add karna aur other popular wesite ke link bhi apni blog post me add karne se website ki traffic rank increase hoti hai.

Iske alawa HTML meta description bhi kisi website ki on page seo ke liye behad jaruri hota hai aur, website me html tags add karna, blog post image add karna aur image me alt text add karna bahut hi useful hota hai aur websitse ki search rank ko increase karta hai.

Website par informations kaise organized aur prioritized hoti hai ye website architecture refer karta hai aur website navigation, URL’s, sitemaps aur breadcrumbs aapki site ko samajhne me search engines ki help karte hai jo ki on page seo ke liye bahut jarur hota hai.

Off Page SEO Kya Hai

Apni website se bahar jakar website seo ke liye jo optimization kiya jata hai dusre server or website par jakar jo optimzation kiya jata hai usse off page seo kehte hai for example alag alag website or social media site par apni website ke links ko share karna or add karna, other bookmarking sites me apne blog ko add karna.

Alag alag web forms me apni site ke link add karna, website images ko image search engines jaise ki pinterest etc me add karna, guest post karna, other top blogs me apna comment add karna aur backlinks generate karna, domain authority etc off page seo ke impotant parts hai.

On Page or Off Page SEO Techniques

On page seo or off page seo dono me hi black hat aur white hat or gray hat techniques ka use hota hai, website ki search rank increase karne ke liye website par quality traffic generate karne ke liye sahi aur galat dono tariko ka use hota hai.

White Hat Seo

White hat technique ek sahi tarika hai apni website ki search rank ko increase karne ke ke liye aur thoda sa jo trick or galat tarika hai usse black hat technique kehte hai.

Website ko search engines me rank karne ke liye jinn methods ko use kiya gaya hai vo agar sabhi search engines ki restrictions, terms or conditions, privacy policy or guidelines ko follow karti hai to ye ek white hat seo kehlata hai.

Black Hat Seo

Lekin agar inn sabhi search engines expectation ko website ki search engine optimization ke liye sahi se follow nahi kiya gaya hai to isse black hat seo kaha jayega.

Halanki website ko fast tarike se search engines me rank karne ke liye black hat seo ka use kar sakte hai lekin isse aapki site ki reliability par bura asar par sakte hai aur aap search engines ki guidelines ko unfollow bhi kar rahe hai isliye site par nagative impact pad sakte hai.

Gray Hat Seo

Ab agar kisi website me approx 95% tak white hat seo ka use kiya gaya hai aur lagbhag 5% ke aaspaas black hat seo kiya gaya hai to isse gray hat seo kaha jata hai lekin ye bhi good method nahi hai apni site ki seo ke liye, sirf white hat seo technique hi vo seo method hai jiske through aap genuine search engine optimization ko apni webiste par apply kar sakte hai.

I hope, ab aap samajh gaye honge ki search engine optimization (SEO) kya hai aur iske kitne type aur techniques hai, agar aapko ye jankari helpful lagi ho to isse apne friends ke sath bhi share jarur kare.